Simultaneous use of customer, product and inventory information in dynamic product promotion
Stephen Mahar, Peter A. Salzarulo and P. Daniel Wright
| Year of publication: |
1-15 June 2018
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|---|---|
| Authors: | Mahar, Stephen ; Salzarulo, Peter A. ; Wright, P. Daniel |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 56.2018, 12 (1/15.6.), p. 4283-4299
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| Subject: | analytics | retail | dynamic promotion | optimisation | simulation | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Simulation | Theorie | Theory | Lagermanagement | Warehouse management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2017.1412529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901495