Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Sharon Ng; Hakkyun Kim; Akshay R. Rao
| Year of publication: |
2015
|
|---|---|
| Authors: | Ng, Sharon ; Kim, Hakkyun ; Rao, Akshay R. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 1, p. 89-100
|
| Subject: | Brand-switching | Regret | Action-inaction | Culture | Group decision-making | Multinational marketing strategies | Gruppenentscheidung | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Marketingmanagement | Marketing management | Interkulturelles Management | Cross-cultural management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010485546