Situational variables in online versus offline channel choice
Year of publication: |
2013
|
---|---|
Authors: | Chocarro, Raquel ; Cortiñas, Mónica ; Villanueva, Maria Luisa |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 5, p. 347-361
|
Subject: | Channel choice | Internet | Situational variables | Experimentation | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Experiment |
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