Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Xianghua Lu, Yuxin Chen
| Year of publication: |
2020
|
|---|---|
| Authors: | Lu, Xianghua ; Chen, Yuxin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 2, p. 113-129
|
| Subject: | Targeting | individual | Browsing behavior | Routineness | Online advertisement | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295998