Situative Analyse des Markteintrittsverhaltens neugegründeter Unternehmen
Year of publication: |
2005
|
---|---|
Authors: | Jung, Viktor ; Gaul, Wolfgang |
Published in: |
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe. - Künzelsau : Swiridoff, ISBN 3-934350-60-7. - 2005, p. 445-464
|
Subject: | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Markteintritt | Market entry | Kontingenztheorie | Contingency theory | Deutschland | Germany |
-
Jung, Viktor, (2004)
-
Kaas, Stefan, (2004)
-
Rüggeberg, Harald, (1997)
- More ...
-
Marketing implementation by new ventures : considering contextual factors and firm performance
Jung, Viktor, (2004)
-
Gaul, Wolfgang, (2002)
-
Market orientation in new ventures : measurement and relation to entrepreneurial orientation
Gaul, Wolfgang, (2002)
- More ...