Skin color shades in advertising to ethnic audiences: the case of African Americans
Stevie Watson, Corliss G. Thornton and Brian T. Engelland
| Year of publication: |
2010
|
|---|---|
| Authors: | Watson, Stevie ; Thornton, Corliss G. ; Engelland, Brian T. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 4, p. 185-201
|
| Subject: | Schwarze Menschen | Black people | Amerikaner | Americans | Werbepsychologie | Psychology of advertising | Bildverarbeitung | Image processing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650939