Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi
| Year of publication: |
2023
|
|---|---|
| Authors: | Frade, João Lucas Hana ; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia |
| Subject: | advertising effectiveness | in-stream ad | Online video advertising | streaming video | visual attention | Werbewirkung | Advertising effects | Werbung | Advertising | Wahrnehmung | Perception | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2153529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450194