Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Ljubomir Pupovac, François Anthony Carrillat and David Michayluk
| Year of publication: |
2022
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|---|---|
| Authors: | Pupovac, Ljubomir ; Carrillat, François A. ; Michayluk, David |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 7, p. 1856-1884
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| Subject: | Corporate communications | Event study | Marketing–finance interface | Product recalls | Product-harm crisis | Produkthaftung | Product liability | Unternehmenserfolg | Firm performance | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Produktqualität | Product quality | Produktsicherheit | Product safety | Ereignisstudie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2021-0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352647