Smart generation system of personalized advertising copy and its application to advertising practice and research
Shasha Deng, Chee-Wee Tan, Weijun Wang, Yu Pan
| Year of publication: |
2019
|
|---|---|
| Authors: | Deng, Shasha ; Tan, Chee-Wee ; Wang, Weijun ; Pan, Yu |
| Subject: | Werbung | Advertising | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1652121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201459