Smart green nudging : reducing product returns through digital footprints and causal machine learning
Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, Oliver Hinz
| Year of publication: |
2025
|
|---|---|
| Authors: | Zahn, Moritz von ; Bauer, Kevin ; Mihale-Wilson, Cristina ; Jagow, Johanna ; Speicher, Maximilian ; Hinz, Oliver |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 4, p. 954-969
|
| Subject: | artificial intelligence | consumer returns | causal forest | digital footprint | electronic commerce | nudging | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Nudge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015443374