Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction

Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful.

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Year of publication:	2014
Authors:	Anda, Martin ; Temmen, Justin
Published in:	Renewable Energy. - Elsevier, ISSN 0960-1481. - Vol. 67.2014, C, p. 119-127
Publisher:	Elsevier
Subject:	Smart meters \| Advanced metering infrastructure (AMI) \| Residential energy use \| Energy efficiency \| Community based social marketing

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010804516