Smart packaging : definitions, models and packaging as an intermediator between digital and physical product management
Justina Lydekaityte and Torben Tambo
| Year of publication: |
2020
|
|---|---|
| Authors: | Lydekaityte, Justina ; Tambo, Torben |
| Subject: | consumer engagement | interactive packaging | Packaging functions | product experience | smart packaging | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Produktmanagement | Product management | Verpackungswirtschaft | Packaging industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2020.1724555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012315155