| Extent: | XVI, 340 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-02802-5 ; 0-470-02802-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004910250