Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Alan M. Collins and George Maglaras
| Year of publication: |
2024
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|---|---|
| Authors: | Collins, Alan M. ; Maglaras, George |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 34.2024, 1, p. 52-72
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| Subject: | human capital | search | Smart shopper feelings | store brands | store loyalty | Konsumentenverhalten | Consumer behaviour | Humankapital | Human capital | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Emotion | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2023.2200965 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014558992