Smart technologies use by SMEs in the hospitality industry : implications for customer interactions and organizational resilience
Albena Pergelova, Shelley Beck, Jeremy Zwiegelaar, and Nikolaos Stylos
| Year of publication: |
2024
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|---|---|
| Authors: | Pergelova, Albena ; Beck, Shelley ; Zwiegelaar, Jeremy ; Stylos, Nikolaos |
| Published in: |
Contemporary Marketing Management for Tourism and Hospitality : How New Tech and Gen Z Drive Sustainable Business Transformation. - Cham : Springer International Publishing, ISBN 978-3-031-65049-9. - 2024, p. 67-97
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| Subject: | KMU | SME | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing | Coping-Strategie | Coping strategy | Digitalisierung | Digitization | Technischer Fortschritt | Technological change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-65049-9_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117021