Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Junghun Kim, Hyunjoo Lee, Jongsu Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Junghun ; Lee, Hyunjoo ; Lee, Jongsu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-9
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| Subject: | Brand interest | Brand loyalty | Innovative peers | Mixed logit model | Reference-dependent preferences | Smartphone | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Markenartikel | Brand | Präferenztheorie | Theory of preferences | Diskrete Entscheidung | Discrete choice | Mobiltelefon | Mobile phone | Markentreue | Soziale Gruppe | Social group | Markenführung | Brand management | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101907 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012132216