Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Year of publication: |
2016
|
---|---|
Authors: | Krey, Nina ; Rauschnabel, Philipp A. ; Chuah, Stephanie ; Bang, Nguyen ; Hein, Daniel Wilfried Erwin ; Rossmann, Alexander ; Lade, Shwetak |
Publisher: |
Bamberg : Otto-Friedrich-Universität Bamberg |
Subject: | Technischer Fortschritt | Technological change | Uhr | Clock | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Markenimage | Brand image | Sozialpsychologie | Social psychology | Malaysia |
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