SME brand building and management: an exploratory study
Martine Spence and Leila Hamzaoui Essoussi
| Year of publication: |
2010
|
|---|---|
| Authors: | Spence, Martine ; Essoussi, Leila Hamzaoui |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1037-1054
|
| Subject: | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Unternehmer | Entrepreneurs | Soziale Werte | Social values | Marketingmanagement | Marketing management | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650640