SME digital content engagement with online customers
Year of publication: |
2023
|
---|---|
Authors: | Petersen, Nicolaj Hannesbo ; Knudsen, Gry Høngsmark ; Taklo, Lone Vind |
Published in: |
Handbook of research on business model innovation through disruption and digitalization. - Hershey, PA : IGI Global, ISBN 978-1-6684-4895-3. - 2023, p. 210-221
|
Subject: | KMU | SME | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Dänemark | Denmark |
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