SME participation in cross-border e-commerce as an entry mode to foreign markets : a driver of innovation or not?
Year of publication: |
2023
|
---|---|
Authors: | Pan, Lipeng ; Fu, Xiao ; Li, Yongqing |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2327-2356
|
Subject: | B2B platform | Cross-border e-commerce | Entrepreneurial orientation | Innovation | SMEs | Electronic Commerce | E-commerce | KMU | SME | Internationaler Markteintritt | International market entry | Online-Handel | Online retailing | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Digitale Plattform | Digital platform | Multinationales Unternehmen | Transnational corporation |
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