SME retailer internationalisation : a qualitative study
Karise Hutchinson, Barry Quinn and Nicholas Alexander
| Year of publication: |
2003
|
|---|---|
| Authors: | Hutchinson, Karise ; Quinn, Barry ; Alexander, Nicholas |
| Publisher: |
Coleraine : Univ. of Ulster, Fac. of Business and Management |
| Subject: | KMU | SME | Einzelhandel | Retail trade | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
| Extent: | [31] Bl graph. Darst |
|---|---|
| Series: | Marketing and retailing working paper series. - Coleraine : [University of Ulster, Faculty of Business and Management], ISSN 1369-1988, ZDB-ID 2949989-6. - Vol. 03/1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. [21 - 28] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001785334