SMEs' intangible resources and their effects on export performance : a study on Malaysian halal F&B sector
Nur Rosdiatul Husna Ahmad-Fauzi and Norsafinas Md Saad
Year of publication: |
2024
|
---|---|
Authors: | Ahmad-Fauzi, Nur Rosdiatul Husna ; Saad, Norsafinas Md |
Subject: | SMEs | Export performance | Intangible resources | Halal export | International orientation | Marketing capability | Cultural intelligence | KMU | SME | Export | Immaterielle Werte | Intangible assets | Malaysia | Unternehmenserfolg | Firm performance | Immaterielle Güter | Intangible goods | Ressourcenorientierter Ansatz | Resource-based view | Internationales Marketing | International marketing | Exportwirtschaft | Export sector |
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