SMEs' use of AI for new product development : adoption rates by application and readiness-to-adopt
Robert G. Cooper
| Year of publication: |
2025
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| Authors: | Cooper, Robert G. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 126.2025, p. 159-167
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| Subject: | Adoption of AI | Artificial intelligence | New product development | Product innovation | Readiness to adopt | Produktentwicklung | KMU | SME | Künstliche Intelligenz | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management | Innovationsakzeptanz | Innovation adoption |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.01.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015395403