SMS promotion effects on consumer behaviour : a Turkish case
Year of publication: |
April-June 2017
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Authors: | Duzgun, Fehim ; Telli Yamamoto, Gonca |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 2, p. 54-60
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Subject: | SMS | Smartphone | Mobile phone | Sales | Marketing | Promotion | Mobile marketing | SMS marketing | Purchase behaviour | Nicosia model | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Türkei | Turkey | Mobilkommunikation | Mobile communications | Mobile Marketing | Verkaufsförderung | Sales promotion | Mobile Business | Mobile business |
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