Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Yorgos Zotos; Eirini Tsichla
| Year of publication: |
2014
|
|---|---|
| Authors: | Zotos, Yorgos ; Tsichla, Eirini |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 23.2014, 3, p. 35-58
|
| Subject: | Stereotypes | advertising | gender | content analysis | Geschlecht | Gender | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Werbung | Advertising | Frauen | Women | Stereotyp | Stereotype | Bibliometrie | Bibliometrics | Geschlechterdiskriminierung | Gender discrimination | Geschlechterforschung | Gender studies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497694