So bad it's good : when and why consumers prefer bad options
Evan Weingarten, Amit Bhattacharjee, Patti Williams
| Year of publication: |
2024
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|---|---|
| Authors: | Weingarten, Evan ; Bhattacharjee, Amit ; Williams, Patti |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 4, p. 632-640
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| Subject: | enjoyment | experiences | preferences | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015144268