So close I can almost sense it : the interplay between sensory imagery and psychological distance
Ryan S. Elder, Ann E. Schlosser, Morgan Poor, Lidan Xu
| Year of publication: |
December 2017
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|---|---|
| Authors: | Elder, Ryan S. ; Schlosser, Ann E. ; Poor, Morgan ; Xu, Lidan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 4, p. 877-894
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| Subject: | sensory imagery | psychological distance | advertising | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Psychologie | Psychology | Kognition | Cognition | Werbung | Advertising | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780577