Soap Operas and Pro-Savings Attitudes in Poor Rural Areas of Peru

We wrote, produced, and implemented a randomized intervention of a five-episode soap opera focusing on attitudes related to trust and savings. It was shown to females living in poor and violence-scarred rural areas and who received the national conditional cash transfer. We find that one year after the intervention treated females significantly improve their attitudes towards savings, especially as a precautionary motive, which is consistent with the intended message of the intervention