Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Ibrahim A. Elshaer, Mahmaod Alrawad, Abdalwali Lutfi, Alaa M.S. Azazz
| Year of publication: |
2024
|
|---|---|
| Authors: | Elshaer, Ibrahim A. ; Alrawad, Mahmaod ; Lutfi, Abdalwali ; Azazz, Alaa M. S. |
| Subject: | Attitude | Consumer buying intention | fsQCA | Ratings and reviews | Recommendation and referrals | Social commerce | Trust | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Coronavirus | Virales Marketing | Viral marketing | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460785