Social communication in advertising
Year of publication: |
2018 ; Fourth edition
|
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Authors: | Leiss, William ; Kline, Stephen ; Jhally, Sut ; Botterill, Jacqueline ; Asquith, Kyle |
Publisher: |
New York : Routledge Taylor & Francis Group |
Subject: | Werbewirtschaft | Advertising industry | Branchenentwicklung | Sector development | Kommunikationsmedien | Communication media | Soziale Beziehungen | Social relations | USA | Werbung | Gesellschaft | Massenmedien | Werbepsychologie |
Description of contents: |
Fourth edition revised by Kyle Asquith
Table of Contents [gbv.de]
|
Extent: | ix, 431 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Revised edition of Social communication in advertising, 2005 Includes bibliographical references and index |
ISBN: | 978-1-138-09456-7 ; 978-1-138-09455-0 ; 9781138094550 ; 978-1-315-10602-1 ; 978-1-315-10602-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Focus Media-Guide : Fakten zum Werbemarkt
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Advertising media : creative planning in media selection
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Book reviews - Social communication in advertising: Consumption in the mediated marketplace
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