Social comparison orientation and frequency : a study on international travel bloggers
Year of publication: |
2021
|
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Authors: | Mariani, Marcello M. ; Styvén, Maria ; Nataraajan, Rajan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 232-240
|
Subject: | Marketing | Social comparison | Social media | Social media influencers | Travel bloggers | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies |
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