Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Guda van Noort, Marjolijn L. Antheunis and Eva A. van Reijmersdal
| Year of publication: |
2012
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|---|---|
| Authors: | Noort, Guda van ; Antheunis, Marjolijn L. ; Reijmersdal, Eva A. van |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 1, p. 39-53
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| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508029