Social Customer Relationship Management : Grundlagen, Anwendungen und Technologien
Rainer Alt, Olaf Reinhold
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Alt, Rainer ; Reinhold, Olaf |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenmanagement | Beziehungsmanagement | Social Media | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | XVII, 118 Seiten Illustrationen 20.8 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 111-114 201609 |
| ISBN: | 3-662-52789-8 ; 978-3-662-52789-4 ; 978-3-662-52790-0 |
| Other identifiers: | 10.1007/978-3-662-52790-0 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531859