Social eCommerce : [increasing sales and extending brand reach]
Stephan Spencer, Jimmy Harding and Jennifer Sheahan. [Foreword by Jeremy Schoemaker]
| Year of publication: |
2014 ; 1. Aufl.
|
|---|---|
| Authors: | Spencer, Stephan ; Harding, Jimmy ; Sheahan, Jennifer |
| Other Persons: | Schoemaker, Jeremy (introduction) |
| Publisher: |
Beijing : O'Reilly |
| Subject: | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Soziale Software | Soziales Netzwerk | Electronic Commerce | Social Media |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXX, 276 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | 201407 |
| ISBN: | 1-4493-6636-8 ; 978-1-4493-6636-0 |
| Classification: | Marketing ; Neue elektronische Medien ; Angewandte Informatik |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294453