Social Influence on Digital Content Contribution and Consumption : Theories, Empirical Analyses, and Practices

by Xuejing Ma

Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda. .

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Year of publication:	2023
Authors:	Ma, Xuejing
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer
Subject:	User-Generated Content \| Social Influence \| Social Interaction \| Social Motive \| Digital Content \| Social Media \| Content Contribution \| Content Consumption \| Social Incentive \| Content Monetization \| Social Web \| Social web \| Soziale Beziehungen \| Social relations \| Digitale Güter \| Digital goods \| Konsumentenverhalten \| Consumer behaviour \| Content Management \| Content management \| Online-Marketing \| Internet marketing \| Web 2.0-Technologien \| Web 2.0 technologies \| Internetnutzung \| Internet usage

Extent:	1 Online-Ressource (XI, 196 p. 25 illus., 21 illus. in color.)
Series:	Management for Professionals
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-99-6737-7 ; 978-981-99-6736-0 ; 978-981-99-6738-4 ; 978-981-99-6739-1
Other identifiers:	10.1007/978-981-99-6737-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014375064