Social-marketing activities to augment brands of faith in diversified marketing in India
Perbettan Baba Gnanakumar
| Year of publication: |
2017
|
|---|---|
| Authors: | Gnanakumar, Perbettan Baba |
| Published in: |
Selected papers from the Asia-Pacific Conference on Economics & Finance (APEF 2016). - Singapore : Springer, ISBN 978-981-10-3565-4. - 2017, p. 39-52
|
| Subject: | Indien | India | Markenführung | Brand management | Markenartikel | Brand | Marketing | Diversifikation | Diversification |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722783