Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Year of publication: |
September 2016
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Authors: | Venturini, Roberto |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 11/12, p. 1190-1199
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Subject: | Systems | social marketing | healthy together Victoria | obesity | prevention | public health | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Körpergewicht | Body weight | Ernährungsverhalten | Eating habit | Gesundheitswesen | Health care system | Gesundheitsrisiko | Health risk | Sozialer Wandel | Social change |
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