Social marketing : behavior change for good
Nancy R. Lee (Social Marketing Services, Inc. and University of Washington), Philip Kotler (Kellogg School of Management, Northwestern University), Julie Colehour (C+C: A Communications Agency All About the Good)
| Year of publication: |
[2024] ; Seventh edition
|
|---|---|
| Authors: | Lee, Nancy R. ; Kotler, Philip ; Colehour, Julie |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 545 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020 Includes bibliographical references and index |
| ISBN: | 978-1-0718-5164-7 ; 1-0718-5164-0 ; 978-1-0718-5162-3 ; 978-1-0718-5163-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414152