Social marketing : influencing behaviors for good
Philip Kotler ; Nancy R. Lee
| Year of publication: |
2008 ; 3. ed.
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|---|---|
| Authors: | Kotler, Philip ; Lee, Nancy R. |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Social marketing | Soziomarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 444 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-1-4129-5647-5 ; 1-412-95647-1 |
| Classification: | Marketing ; Wirtschaftssektoren: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004899671