Social media and customer retention : implications for the luxury beauty industry
Year of publication: |
2015
|
---|---|
Authors: | Stokinger, Ellen ; Ozuem, Wilson |
Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 200-222
|
Subject: | Social Web | Social web | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
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