Social media and fashion marketing
Amy Zhou
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhou, Shuang |
| Published in: |
Fashion Marketing : The Contemporary Marketing Mix. - Cham : Springer Nature Switzerland, ISBN 978-3-031-82571-2. - 2025, p. 211-242
|
| Subject: | Consumer engagement | Fashion brands | Influencer marketing | Social media marketing | Technology | Social Web | Social web | Online-Marketing | Internet marketing | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Marketing | Bekleidungsindustrie | Clothing industry | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-82571-2_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425710