Social media and societal marketing : a path for a better wine?
Year of publication: |
January-June 2016
|
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Authors: | Fiore, Mariantonionetta ; Vrontis, Demetris ; Silvestri, Raffaele ; Contò, Francesco |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 2, p. 268-279
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Subject: | consumer empowerment | product development | social media marketing | societal marketing | wine sector | Social Web | Social web | Online-Marketing | Internet marketing | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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