Social media capability in B2B marketing : toward a definition and a research model
Yun Wang, Michel Rod, Shaobo Ji, and Qi Deng
| Year of publication: |
2017
|
|---|---|
| Authors: | Wang, Yun ; Rod, Michel ; Ji, Shaobo ; Deng, Qi |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 8, p. 1125-1135
|
| Subject: | Information systems | Literature review | Business-to-Business marketing | Social media capability | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2016-0250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802754