Social media charity campaigns and pro-social behaviour : evidence from the Ice Bucket Challenge
Year of publication: |
2023
|
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Authors: | Fazio, Andrea ; Reggiani, Tommaso ; Scervini, Francesco |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 96.2023, p. 1-9
|
Subject: | Donations | Volunteering | Altruism | Social media campaigns | Ice bucket challenge | Social Web | Social web | Altruismus | Fundraising | Ehrenamtliche Arbeit | Voluntary work | Soziales Verhalten | Social behaviour | Virales Marketing | Viral marketing |
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Social media charity campaigns and pro-social behaviour : evidence from the Ice Bucket Challenge
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