Is social media B2B engagement driven by impression management strategies? : understanding corporate-driven versus individual-driven LinkedIn profiles
Anastasia Stathopoulou, Maria Kreuzer, Caroline Frisenberg
| Year of publication: |
2024
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|---|---|
| Authors: | Stathopoulou, Anastasia ; Kreuzer, Maria ; Frisenberg, Caroline |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 121.2024, p. 55-73
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| Subject: | B2B engagement | Impression management | Personal branding | Social-media | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015121121