Social media engagement, organizational agility and digitalization strategic plan to improve smes’ performance
Hasan Abdul Rozak, Ardian Adhiatma, Olivia Fachrunnisa, and Tina Rahayu
| Year of publication: |
2023
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|---|---|
| Authors: | Rozak, Hasan Abdul ; Adhiatma, Ardian ; Fachrunnisa, Olivia ; Rahayu, Tina |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 11, p. 3766-3775
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| Subject: | Digital skill | ICT utilization | media engagement | organizational agility | small medium enterprises (SMEs) performance | KMU | SME | Social Web | Social web | Informationstechnik | Information technology | Organisatorischer Wandel | Organizational change | Digitalisierung | Digitization | Unternehmenserfolg | Firm performance | Agilität | Agility | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2021.3085977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014424457