Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework
Year of publication: |
2025
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Authors: | Rai, Jaskirat Singh ; Kajla, Tanveer ; Itani, Maher ; Cho, Heetae |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 5, Art.-No. e70102, p. 1-34
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Subject: | bibliometric analysis | framework-based review | social media in sport | social media platforms | systematic literature review | theory-context-characteristics-methodology (TCCM) framework | Social Web | Social web | Bibliometrie | Bibliometrics | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
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