Social media influencers : an effective marketing approach?
Keng-Boon Ooi, Voon-Hsien Lee, Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, Ai-Fen Lim
| Year of publication: |
2023
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|---|---|
| Authors: | Ooi, Keng-Boon ; Lee, Voon-Hsien ; Hew, Jun-Jie ; Leong, Lai-Ying ; Tan, Garry Wei-Han ; Lim, Ai-Fen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-15
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| Subject: | Influencer marketing | Social media influencers | Interactivity theory | Source credibility theory | Relief-attitude-behavior | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Theorie | Theory | Glaubwürdigkeit | Credibility | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113773 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294788