Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
George Onofrei, Raffaele Filieri, Lorraine Kennedy
| Year of publication: |
2022
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|---|---|
| Authors: | Onofrei, George ; Filieri, Raffaele ; Kennedy, Lorraine |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 100-112
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| Subject: | Behavioural engagement | Information adoption model | Purchase intention | Social media | Social media interactions | Value co-creation | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168112