Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Faizan Ali, Chokechai Suveatwatanakul, Luana Nanu, Murad Ali, Abraham Terrah
| Year of publication: |
2025
|
|---|---|
| Authors: | Ali, Faizan ; Suveatwatanakul, Chokechai ; Nanu, Luana ; Ali, Murad ; Terrah, Abraham |
| Published in: |
Spanish journal of marketing. - Bingley : Emerald, ISSN 2444-9709, ZDB-ID 2924966-1. - Vol. 29.2025, 1, p. 114-135
|
| Subject: | Brand equity | Brand trust | Online brand communities | Self-brand connection | Social media marketing activities | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Vertrauen | Confidence | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SJME-08-2023-0219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190421